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Fresh & Safe Fish: More Than Just Freshness

Fresh & Safe Fish: More Than Just Freshness


🐟 Fresh fish is a staple in many South Indian households. The aroma of fish curry with a blend of spices and coconut is something we all love. But have you ever thought about the safety of the fish you consume? In this blog, we will explore why fresh and safe fish are more important than just thinking about fresh fish.

The Misconception of Freshness

“Fresh is best” - this proverb has been ingrained in our minds. However, when it comes to fish, freshness is not the only factor to consider.

The Importance of Safety

Safety is paramount when it comes to food consumption. Consuming unsafe fish can lead to health issues. Therefore, it’s crucial to ensure that the fish we consume is not only fresh but also safe.

What Makes Fish Unsafe?

Fish can become unsafe due to various reasons:

  1. Chemical Contamination: Fish can absorb harmful chemicals present in the water. These chemicals can pose health risks when consumed.
  2. Microbial Contamination: Improper handling and storage of fish can lead to microbial contamination, leading to foodborne illnesses.
  3. Additives: Some fish sellers use additives to make the fish appear fresher. These additives can be harmful to health.

Ensuring Safety with Vridhi Techno Farms

At Vridhi Techno Farms, we prioritize both freshness and safety. Our Trace-100 product line ensures that the fish are free from harmful chemicals, hormones, pesticides, heavy metals, and additives. We provide safe and hygienically packed fish products, promoting safe and nutritious fish consumption.


Remember, “Better safe than sorry.” Next time you buy fish, think beyond freshness. Ensure it’s safe, chemical-free, and sourced responsibly. After all, the health of our loved ones is what matters the most.

Stay tuned for more insights on safe and nutritious fish consumption. Eat fresh, stay safe!

This blog post is brought to you by Vridhi Techno Farms, India’s first online store for farmed fish and Coimbatore’s first biosafe fish processing unit.

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