Rebuilding India’s Food Chain with Trust and Purpose
At Vridhi Techno Farms Pvt. Ltd. (VTF), we believe that food is more than sustenance—it’s a bridge between health, trust, and opportunity. Our journey began in Coimbatore with a clear objective: to revolutionize aquaculture by introducing India’s first-ever traceable, residue-free, and odor-free fish.
India’s ₹1.5 lakh crore fish industry is facing a crisis. Water pollution, harmful preservatives, and broken cold chains have made contamination—microplastics, heavy metals, and toxins—alarmingly common. Consumers are losing trust, and rural producers are left behind. VTF was founded to change that.
We are a DPIIT-registered startup, supported by the Ministry of Fisheries and Animal Husbandry, Government of India. Our mission is to rebuild the broken link between producers and consumers—starting with clean, traceable fish that restores nutrition, confidence, and dignity across the value chain.
WTF by VTF: What’s The Fish?
Our flagship initiative, WTF by VTF, is India’s bold answer to the fish industry’s challenges. We’ve pioneered a new standard in fish consumption, traceable, residue-free, odor-free, and delivered through a revolutionary 0–4°C cold supply chain. From farm to doorstep, every step is monitored to ensure safety, freshness, and ethical sourcing.
Our Model
VTF’s vertically integrated system guarantees:
- Traceability – Know exactly where your fish comes from.
- Residue-Free Assurance – No preservatives, hormones, or toxins.
- Odor-Free Experience – Clean handling and packaging eliminate unpleasant smells.
- Cold Chain Integrity – Maintained at 0–4°C from harvest to delivery.
Designed for the Modern Household
We understand the needs of today’s urban families—especially women balancing work, wellness, and home. WTF by VTF offers:
- 60+ Ready-to-Cook & Pre-Prepped Products – From marinated steaks to fish fingers and curry cuts.
- Time-Saving Convenience – Cook in under 10 minutes.
- Kitchen-Friendly Packaging – No mess, no smell, no compromise.
- Regional Flavors – Inspired by Nilgiris, Kongunad, and more.
Why It Matters
Our work is guided by four core values:
- Integrity – We are honest and transparent in everything we do.
- Empathy – We care deeply about both consumers and farmers.
- Innovation – We use smart solutions to solve real problems.
- Impact – We measure success in lives improved, not just products sold.
We are a small, bootstrapped team driven by purpose. Our focus on urban demand helps us scale sustainably while empowering small and marginal farmers through inclusive, tech-enabled systems.
If you believe in better food, stronger communities, and meaningful change, we invite you to join us.